Instagram SEO, alt text & profile discovery

Help Instagram understand and recommend your content.

8 min read

Name and username

Use searchable terms in **name field** (e.g. "Priya | UGC Skincare Creator") while keeping username short.

One line: who you help + niche + city/language if relevant. Link to portfolio or UGC India profile.

First line = hook for humans; include natural keywords (not stuffing). Describe what's in the video for Search.

Add descriptive alt text on feed posts and carousels, accessibility plus extra semantic signal.

3-10 relevant tags; mix niche (#indianskincare) with broader (#ugccreator). Avoid banned or misleading tags.