Reels, Live & Stories, optimal use

How each surface works in Meta's ecosystem.

10 min read

Reels, discovery engine

Primary tool for non-follower reach. Hook in 3 seconds; standalone story (viewer doesn't need context). Monitor **view rate** (% still watching after 3s) in Insights.

Live, depth and trust

Use Live for Q&A, product demos, or "ask me anything" after a viral Reel. Announce Live in Stories 24h and 1h before. Save highlights to Reels when valuable.

Stories, retention, not cold reach

Batch 5-7 frames; don't spam 20+ dots. Don't instantly repost new feed Reel to Stories (splits watch time). Use polls, questions, and link stickers when available.

Cross-posting rule

Never upload TikTok/YouTube Shorts with visible watermark. Re-edit or use clean exports.

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