Part of Creator AcademyModule 4 of 9: Script like a pro · Course overview

Anatomy of a 30-second Reel script

Hook, body, proof, CTA structure.

8 min read

Hook, body, proof, and CTA: the skeleton for any 30-second Reel or UGC ad.

beginner

Background that helps

Hook (0-3s)

30-second UGC script structure Hook Problem Demo CTA — Four blocks keep a 30-second Reel focused on one idea.

Stop scroll.

Body (3-22s)

One problem, one solution, or one story beat.

Proof (optional)

Result, demo, or social proof.

CTA (last 3-5s)

One action only.

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Part of: Land brand dealsStart path