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Module 4: Script like a pro

  1. 1. Anatomy of a 30-second Reel script
  2. 2. Five hook formulas that work
  3. 3. Problem → agitate → solve
  4. 4. From brand brief to your script
  5. 5. CTA patterns, comment, DM, save
Learn/Academy/Problem → agitate → solve

Problem → agitate → solve

Classic persuasion structure for educational Reels.

9 min read

Problem

Name the pain your audience feels.

Agitate

What happens if they ignore it (1 sentence).

Solve

Your steps or recommendation. Keep steps to max 3 for short Reels.

Key takeaway

Agitate lightly, don't fear-monger; stay helpful.

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Five hook formulas that workFrom brand brief to your script