Meta ROASAbove median
D2C median2.9x
Our clients (peak)4.2x
UGC Content + Performance Marketing
UGC videos that convert, backed by Meta ads that scale them
A three-bucket content system, Awareness, Education, Urgency Creation, turned into paid campaigns that move a cold audience to a qualified lead.
3 bucketsAwareness / Education / Urgency
₹7,000+Per UGC video
₹1,00,000/moAds management fee
CustomAd spend budget
How it works
One content system, three funnel stages
1Awareness
1 video per product, introduces what it is and what it does to a completely cold audience. This is what a Meta "Awareness" campaign runs on.
2Education
Usually 2 videos per product. Builds trust through transparency, ingredients, or process, moving someone from "aware" to "interested." Feeds the "Desire" stage of the funnel.
3Urgency Creation
Offer- or time-based videos that push a warmed-up viewer to act. Feeds "Lead Generation" campaigns aimed at people who already know the brand.
Skincare, food, and most D2C categories don't need to be segmented by concern or use-case, the same three buckets work across your product line; only the script and offer change per product.
Content pricing
What each video costs
| Video type | Rate |
|---|---|
| Standard UGC video | ₹7,000 / video |
| Outdoor shoot | ₹8,000–₹9,000 / video |
| Video with two actors | ₹10,000 / video |
Most brands start with 15–20 videos across their first 4–5 products (roughly ₹1,05,000–₹1,80,000 one-time), enough to fully stock all three buckets before ads go live.
Want us to scope video count, buckets, and ad budget for your product line?
Benchmarks
How our clients compare to industry averages
Indian D2C brands on Meta typically sit around 2.5x-3x ROAS. Our playbook pushes past that with structured UGC and funnel-stage campaigns.
Cost per leadAbove median
Meta avg CPL₹420
Our clients (best)₹120
UGC video rateAbove median
Agency market₹12000
Our rate₹7000
Industry: Indian D2C Meta median ROAS ~2.9x, avg Meta CPL ~₹420 (Growww Tech / Wittelsbach 2026 reports). Client peaks from published UGC India case studies.
Funnel flow
Where each bucket sits in the journey
AwarenessCold audience sees the brand100% reach
EducationTrust and desire build~35% warm
UrgencyOffer-led conversion~12% convert
Performance marketing
Meta Ads Management
₹1,00,000/month agency fee
This is our fixed fee for planning, building, and optimising your Meta campaigns. It does not include Meta ad spend, that's billed by Meta directly and set separately based on what you're comfortable investing. Our team reviews your goals and recommends a range before anything goes live, spend decisions are always made together.
Awareness campaigns
Introduces the brand to a cold audience using the Awareness bucket videos.
Desire campaigns
Uses the Education bucket to build trust and move people from knowing the brand to wanting the product.
Lead Generation campaigns
Uses Urgency Creation videos with offers and time-based messaging to convert warmed-up audiences.
Ready to run Awareness, Desire, and Lead Gen campaigns on this content?
Go further
Want an always-on social presence too?
FAQ
Common questions
What is the three-bucket content system?
Every product gets three types of UGC videos: Awareness (introduces the product to a cold audience), Education (builds trust through transparency, ingredients, or process), and Urgency Creation (offer- or time-based videos that push conversion). Each bucket is built to run as a different stage of your Meta ad funnel.
How many videos do I need to start?
Most brands start with 3-6 videos per product across the three buckets, roughly 15-20 videos for a first batch of 4-5 products. That gives enough creative variety to test what performs before scaling ad spend.
Is Meta ad spend included in the ₹1,00,000/month fee?
No. ₹1,00,000/month is our agency fee for planning, building, and optimising your Meta campaigns. Ad spend is billed by Meta directly and is set separately based on your budget and goals, our team recommends a range before anything goes live.
Who owns the videos once they are made?
You do. Usage rights for paid and organic use are confirmed in your brief before production starts.
Can I add social media management on top of this?
Yes. Content and ads pair well with an always-on posting cadence. See the Social Media Management plan, or take both together in the All-in-One bundle for one flat monthly fee.
Ready to brief your first batch of videos?
Book a call and we'll scope buckets, video count, and ad budget for your product line.