Start here to post your first campaign
Wallet, brief, hire, approve, pay. The shortest path from zero to approved UGC creatives.
Playbook
The brand UGC playbook for India (2026)
A practical path for D2C teams: post briefs, hire verified creators, approve videos, and pay only after approval - without an agency retainer.
About this playbook
Indian D2C brands need a steady supply of short-form creatives for Meta and Instagram. UGC (user-generated content) gives you authentic videos at a fraction of studio cost, with faster testing cycles.
This playbook links the guides your team needs in one place. Start with hiring and briefs if you are ready to post a campaign today, or begin with platform vs agency if you are still choosing a sourcing model.
Each chapter opens a full guide you can share with marketing, finance, and legal. CTAs point to /brands and brand signup when you are ready to go live.
Pick a starting path
Start here if you are comparing options
Agency retainers, global SaaS, and India brief-based platforms each trade cost, speed, and control.
All 6 chapters
Why UGC for D2C brands
When UGC beats studio shoots and influencer posts for performance creative in India.
Open chapterHire UGC creators in India
Brief writing, budgets, portfolio review, and pay-on-approval hiring without chasing freelancers.
Open chapterChoose platform vs agency
Cost, speed, and control trade-offs across agencies, global SaaS, and brief-based platforms.
Open chapterUsage rights and compliance
Organic, paid ads, whitelisting, ASCI claims, and brand safety language for India briefs.
Open chapterMeta ads and scale
Creative testing frameworks, volume campaigns, and how to refresh hooks weekly.
Open chapterWallet and campaign metrics
Prepaid wallets, approval payouts, and the metrics brands should track per brief.
Open chapterFrequently asked questions
How do brands hire UGC creators on UGC Content?
Fund a prepaid wallet, post a campaign brief with payout and usage rights, review applicants by portfolio, select creators, approve drafts, and release payment only after approval.
Is posting campaigns free for brands?
Joining and posting depends on your brand plan. Creator payouts come from your prepaid wallet and release only when you approve a video. See Pricing for current plan details.
When should we use an agency instead of a platform?
Agencies fit when you need end-to-end strategy and have little capacity to write briefs. Brief-based platforms fit when your team can brief weekly and wants lower cost per video with approval control.
Do we need large Instagram followings from creators?
No. UGC pays for the video asset brands run on their own channels. Portfolio quality, audio, and brief compliance matter more than follower count.
What should be in every UGC brief?
Goal, format and length, hook theme, do/don't claims, usage rights (organic / paid ads / whitelisting), revision limit, payout, and deadline.