Why UGC is different from influencer marketing
Understand what brands pay for in UGC and why follower count matters less.
8 min readWhat brands actually buy
In influencer marketing, brands pay for access to your audience, reach, trust, and distribution. In UGC (user-generated content), brands pay for the video file itself. They may run it as ads on their own channels without requiring you to post to your followers at all.
Why smaller creators can win at UGC
You don't need 100k followers. You need clear audio, good lighting, honest delivery, and the ability to follow a brief. Brands on UGC India hire for content quality and reliability, not vanity metrics.
Types of UGC you might create
Unboxing, testimonial, problem-solution demo, before/after, "day in the life" product use, comparison, or voiceover on b-roll. Each campaign brief specifies format and length.
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