Pick a niche and content pillars
Choose a focus area and 3-5 recurring themes so your grid stays coherent.
10 min readChoose a focus niche and 3-5 content pillars so your grid stays coherent.
beginnerBackground that helps
Niche = who you help + topic
Examples: budget skincare for students, home workouts for busy professionals, English tips for Hindi speakers. Narrow beats generic "lifestyle."
Content pillars
Pick 3-5 repeatable themes: tips, myths, reviews, behind-the-scenes, personal story. Every post should map to one pillar.
Test before you commit
Post 10 videos across two niche ideas. After 30 days, keep the niche with better saves, shares, and your own enjoyment.
Create a free account to save progress.
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