Pick a niche and content pillars

Choose a focus area and 3-5 recurring themes so your grid stays coherent.

10 min read

Niche = who you help + topic

Examples: budget skincare for students, home workouts for busy professionals, English tips for Hindi speakers. Narrow beats generic "lifestyle."

Content pillars

Pick 3-5 repeatable themes: tips, myths, reviews, behind-the-scenes, personal story. Every post should map to one pillar.

Test before you commit

Post 10 videos across two niche ideas. After 30 days, keep the niche with better saves, shares, and your own enjoyment.

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